In an effort to countermeasure inefficiencies associated with customer relationship management, Affiniti delivers a fully fledged banking industry-specific customer relationship management solution driven on modular architecture and strictly aligned towards business objectives of the client organization. Solution encapsulates Process Simplification and Standardization to deliver a user-friendly, yet powerful platform with industry-leading technologies and best practices. The open and layered architecture of AFFINITI has made the solution easy to maintain and scalable to cater to future solution expansions.